June 9, 2011 6:00 - 8:00 p.m.

Speaker:  Rich Reames, Sony; Pete Ludé, Sony; Tim Mundorff, Sony

Title: 3D Sony 4K at Mercado 20

Concept:   A 3D extravaganza and LCoS projection demonstration at the AMC Mercado 20 Cinema in Santa Clara, a test site for the Sony 4K SRX-R320 LCoS digital projector. This is a joint meeting with Bay Area Society of Motion Picture and Television Engineers (SMPTE), sponsored by Sony and hosted by AMC. SID and SMPTE have free run of the theatre from 6-8 PM, which is quite unusual. http://www.smpte.org/sections/section_sanfrancisco/meetings/ .

Content:   Presentation topics will include a detailed discussion of technology used in this theater, including Sony's implementation of 3-panel LCoS with short-arc xenon illumination. This test theater uses a unique configuration of dual-projector stereoscopic 3D from a single DCI-compliant media block (server). The system uses circularly polarized discriminators with color-select filters for continuous (not frame sequential) stereo. The auditorium is also equipped with a rare torus projection screen (curvature both horizontally and vertically for improved gain) with polarizing preserving "silver" surface. We will be able to see a variety of 3D content to demonstrate the projection system.