April 10

April 10, 2003, 6 p.m.

Who Can You Trust? - Television Monitors as Consultants
Jim Iacona, Director of Photography

Abstract: While many people use monitors as a way to acquire information, Directors of Photography who finish on video must use monitors as consultants. Our craft is ultimately an interplay between our skills and the input we receive on set. No one's opinion is as highly regarded as the image we see on the monitor. (Among other things) the monitor provides instant feedback on lighting ratios, color and mood. Knowing how to interpret this information and react to it is the difference between success and failure.

Speaker: Jim Iacona is a San Francisco Director of Photography working in film, HDTV and video. His work includes ommercials, corporate marketing, sports promos and documentaries. Over the past twenty years Jim has incorporated a wide range of styles and lighting techniques into his work. He has shot fashion for Levi¹s and Banana Republic, comedians for HBO, promos with Sharon Stone for A&E, music videos and countless interviews.

Location: De Anza 3 Building, Beatles Conference Room:
10500 N. De Anza blvd Cupertino, CA 95014
This is just off of De Anza Blvd. just south of 280 and a few miles north of 85. Head east on Mariani Ave. and turn right into the parking lot. (DO NOT go to the Infiniti Loop seminar room.) The entrance is on the south side of the building, in the middle.

Post-Seminar Dinner: The seminar is free. Please join our speaker for dinner ($10-20) afterwards. Directions to the restaurant will be given at the seminar.